Female Founded
& Latine Operated
Simon S. Sotelo
A creative director and founder of Weird Wonderful™, a creative campaign studio developing relationships that build lasting trust and enduring loyalty for outdoor retail brands. She is a master of collaboration and brings optimistic innovation into her creative process making every project a life changing experience.
Simon has spent years mentoring young creatives and building communities across her hometown of Los Angeles and Portland, OR, her home of over a decade. She has worked for some of the biggest brands in the world like, Cisco, FijiFilm, and non-profits and mission-driven startups.
Her process identifies the intersection of curiosity and unexpected delight that rewards bold risk-taking campaigns with purposeful results.
Johnny Subia
The most pleasant audiophile you'll ever meet and our strategy director. Johnny turns problems into actionable opportunities with curiosity and empathy. Working with owners and brands to identity unique positioning that connects beyond customers and stakeholders with artistic and emotional senseabilities.
Johnny works through a lens built by decades of best-in-class engagement skills at Apple Inc. and has worked in industries like tech, real-estate, health care, and non-profit funding.
He builds dynamic frameworks that guarantee results that move culture.
Our Ethos
We are Optimistic: Taking risks and facing difficulty with unflinching enthusiasm
We are Punk: Trusting community stewardship over institutions
We love Pageantry: Celebrating skill and craft to create joy